Kelly Slater & Sean Holmes in Jeffreys Bay, South Africa


Benji Brand prefers the shade... So much so in fact that he dedicates most of his young career to following purple and orange blobs on weather maps in search of shade via barrel. Whether at home on the North Shore or in chase of minute long tubes in his mother country of Africa, Benji always seems to find it. As the South Pacific and Indian Oceans have begun to awaken, Benji has set his sites on a little place called Fiji. We hope you enjoy his trip there as much as he did. Vanaka https://imperialmotion.com


Monday the 23rd of May 2016 a large purple blob popped up and made its way to the South Pacific to be greeted by Damien Hobgood, Landon Mcnamara, Luke Shephardson, Koa Rothman, Nathan Florence, Eli Olson, Sean Lopez, Coconut Willie, Francisco Porcella, Sai Smilley, Mike Pietsch, Aaron Gold, Benji Brand, Billy Kemper, Greg Long, Mark Healey and the rest of the crew. Thank you Uri Kurop for putting your life on the line and putting others before yourself and also thank you to the water patrol for keeping everyone safe.


The South Island of NZ is a beautiful place, known for its amazing scenery and isolated waves. With a nice swell forecast Elliot Paerata-Reid, Alex Dive and myself decided to go #SteamingSouth. We found right hand point breaks, seals, snow covered mountains and of course freezing cold water...


Jamie O'brien, John John Florence, Derek Ho, Kalani Chapman, Zeke Lau and friends score the first swells of the Winter Season.


The joys of taking a day off work with your buddies. Alex dive, Braedon Williams, Tim Thompson and friends share some fun beachbreak peaks during an East Coast swell last week


Jamie O'brien, John John Florence, Chris Ward, Gavin Sutherland, Ricardo Christie and friends find some swell lines over a week on the North Shore.


Started from the beginning, turn my headphones up Albee Layer, John John Florence, Shane Dorian, Zane Kekoa Schweitzer, Billy Kemper, Matty Schweitzer, Ian Walsh, Greg Long, Tom Lowe, Tommy Dosland, Torry Meister, Franisco Porcella, Aaron Gold, Tyler Larronde, Mark Healey and others Film/Edit - Guy Mac